Switch goes down many paths and paints many pictures of Change. We're not talking about change for the sake of change. We're talking about change for the sake of good (improving health, increasing business, serving others, teaching, increasing efficiency, saving lives, etc). The book lays out several examples of instigating and executing change successfully where change is needed but may appear difficult. I noticed most of the examples used in the book were real-life stories where an underdog character or group made something happen that caused a positive event to occur. These methods were simple, effective and were deployed by people who set out to solve a problem and/or make an improvement. Simplicity seems counter-intuitive but the authors provide some great narrative and examples to point out that big change does not need big planning or extensive research. Being creative and recognizing what actually motivates people to abandon old behavior patterns and buy into something different that will improve the situation or environment is the thread that runs through the tapestry created in "Switch". Focusing on bright spots, keeping well away from too many options that cause Decision Paralysis and other insights add a deeper psychological nuance to the book that I enjoyed and overlooked in my own attempts to make change happen.
The Elephant and Rider analogy is used as the relational theme of struggle, cooperation and perseverance throughout the book (Our rational and emotional minds). I could relate to the stories used to illustrate what makes up change and how to make it happen when you may feel like you are up against an impenetrable wall of opposition. It's the Elephant's directed strength and endurance that will transform that wall into a door. But, its the Rider who must direct the initial process and map the "critical moves" to reach the goal. Both must work in concert to achieve results. Apart, they are ineffective.
I found "Switch" to be fascinating. Although, there were a couple stories that seemed to drag a bit. I learned applicable lessons. From the psychology of initializing change to the after effects of change. The end user experience, the lives transformed, the innovation, the improvement made by an individual human with one idea, one vision that made the world different in a good way. Casting a vision that stirs emotions and conjures up "feelings" seem to be the best way the Rider can direct the Elephant's behavior. Often the change I wanted dies a death of a thousand cuts by way of over-analysis, too much research and no gas left in the self-control tank.
Reading "Switch" was a rewarding experience. More reviews can be found on Daniel Tardy's Blog here...
Lance Cashion
Application: Decision Paralysis