lance cashion: remote control

kudos to kia: Sorento Commercial

I know very little about Kias but I know that their newest Sorento commercial is one of the best I have seen in a while.  The Sock Monkey has made a huge comeback and Kia capitalized on it with a clever play on well, playing like a kid.  Kia successfully branded the Sorento as "fun" using Sock Monkey and his stuffed animal crew wrecking house while car owners are away...  Its a Vegas bachelor party for stuffed animals and those of us who have "been there, done that".  I would like to mention that the use of The Heavy's "How You Like Me Now" is a stroke of brilliance.  

Let's see who they resonated with:

1. Current Kia owners

2. Children (use of toys)

3. Young single adults (party scenes)

4. Young families (kids toys and kiddos in the car)

5. The "cool" band clique (use of a song from a lesser known group)... Note: "cool" people won't buy sorento, b/c they are too cool.  The Heavy may lose a few fans due to the commercial.  But, they probably gained massive amounts of new listeners (itunes downloads/more attendees at gigs)... maybe another record contract and we all know Kia did not pay them in Monopoly money ;)

In the end, I think it is an effective and fun commercial to watch... I still won't buy a Sorento.  I may buy the album tho ;)

Note: If you would like to see/hear some of my audio work with Multi-d-design animation please click here...

Until next time planet earth... over and out.

Lance Cashion

ps. Link to The Heavy's "How you like me now" music video... Its pretty good.

Joe Biden: Motivating US Olympic Team FAIL

I saw Vice President Joe Biden interview with his wife after the Olympic Opening Ceremonies. 

Mr. Biden is nice enough but it's the subtle defeatism I picked up on coming from our Vice President.    He had an opportunity to speak to the US Team before the opening ceremonies.  When the interviewer asked Joe Biden what he said to the US Olympic Team.  

This is what the VP said (to our athletes);  

"The idea that they risk failure in front of so many people…. It takes a lot of guts, man".  

Does this strike anyone as odd?  Or is it just me?  What kind of statement is that from a leader?  I have never had a coach or a leader whom I admired say anything like that!  That is the LEAST motivating statement I have ever heard uttered to a group of athletes who, are hell bent on WINNING!  This is not what Vince Lombardi or Mack Brown would say is it?

Watch the video and judge for yourself (49 second mark)

http://www.nbcolympics.com/video/assetid=acea6967-74bc-4d98-8fca-0e4e2072a03c.html  

Just an observation

Lance Cashion

PS. Shaun White killed it last night on the half-pipe.  Nice work dude!  I guess you did not listen to Joe's thrilling motivational remarks... too busy thinking about WINNING the Gold!